New users often skipped this step because they didn't have any followers
Many users weren't sure what AB meant and what it does
New users needed to leave the page to invite a friend first
Users to Consider
There were three types of users to consider before designing. In addition to search bar, we had users who:
have both followers and part of at least one group
have either followers or part of a group
have neither followers nor part of a group
With the new concept, users could easily search for anyone on the app. The previous design wasn't allowing this concept unless users were following each other.
Inviting New People
If users didn't have anyone to add as an accountability buddy, they could send an invite to anyone without leaving the page. Additionally, we confirmed the action and added the pending status. When the recipient became a user, the name automatically changed too.
Inviting Current Users
Previously, users could see and add their followers only as accountability buddies. Our new implementation changed that concept and enabled users to add anyone they wished.
Users could see followers and group members if they were part of any on the list.
We iterated the design multiple times based on the feedback we received from the usability testing. The final version reached the expectations of the majority of the users.
23/30 Participants added someone which was 5 in the beginning/30 Participants added someone
The average time for the completion of the task was 15 seconds
28/30 participants were very satisfied with the design
10/10 of the previous participants found the improvements highly effective