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Goalswell
Role: Solo User Experience Designer
Responsibilities: User Interviews, Research, Visual &
Interaction Designs, Prototyping, and Usability Testing
Outcome: Four core product features improvement
Date: 2021 - 2022
Overview
Goalswell is a self-improvement app that motivates high school and college students to achieve their goals with their friends.
I was hired to evaluate the app, identify any usability issues across the app, and determine the critical features to prioritize for the next release.
Understanding Problems
I began my observation by having some chats with the CEO and product owner. We agreed on forming a cross-functional team to be on the same page along the process. I conducted User Interviews & Usability Testing at USC with 20 students. The aim to conduct these interviews and usability testing is to find out:
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Users' expectations and needs
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The pain points and prioritizing the improvements based on the severity of the issues
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Defining and Measuring KPI for each task
Process
For this project, we practiced Double Diamond Theory and Lean UX.
Test Results
Out of 20 students:
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70% of the students have difficulty inviting friends or accepting invitations
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80% of users unable to complete each task during goal creation
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85% of the users couldn't add or edit a checklist item
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100% of the students couldn't figure out adding an accountability buddy
One Project, Four Case Studies
I divided this project into 4 case studies. Each study will demonstrate my design thinking process from ideation to implementation.
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