top of page
Role: Solo User Experience Designer
Responsibilities: User Interviews, Research, Visual &
Interaction Designs, Prototyping, and Usability Testing
Outcome: Four core product features improvement
Date: 2021 - 2022
Goalswell is a self-improvement app that motivates high school and college students to achieve their goals with their friends.
I was hired to evaluate the app, identify any usability issues across the app, and determine the critical features to prioritize for the next release.
I began my observation by having some chats with the CEO and product owner. We agreed on forming a cross-functional team to be on the same page along the process. I conducted User Interviews & Usability Testing at USC with 20 students. The aim to conduct these interviews and usability testing is to find out:
Users' expectations and needs
The pain points and prioritizing the improvements based on the severity of the issues
Defining and Measuring KPI for each task
For this project, we practiced Double Diamond Theory and Lean UX.
Out of 20 students:
70% of the students have difficulty inviting friends or accepting invitations
80% of users unable to complete each task during goal creation
85% of the users couldn't add or edit a checklist item
100% of the students couldn't figure out adding an accountability buddy
One Project, Four Case Studies
I divided this project into 4 case studies. Each study will demonstrate my design thinking process from ideation to implementation.
bottom of page